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Found a Crystal Ball yet?

If you are an email marketer you might have started to believe in destiny. With ISPs headstrong to tighten their policies for bulk senders, rubbing the good ol crystal ball and hoping for the best...

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The New Gmail Tabbed Inbox. How is it going to affect email marketers?

As Google started rolling out the new tabbed inbox feature, promotional mails from marketers started reaching a new inbox meant for all such mails called “Promotions” and not the default inbox now...

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Gmail Tab and Email Open Rates

Recent changes in the gmail inbox and how it may affect your email marketing open rates (courtesy Litmus.com).

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The death of “Display all Images” and what it means for you

Last week Google took a bold step by letting images load by default (no more “Display all Images”). One might wonder why the option existed in the first place and there is (or was) a very good reason...

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Gmail Inbox Issues and what you need to know

Gmail, since yesterday has been sending bug fix notifications to selected users, whose in-boxes might have experienced involuntary fits in the form of mails getting deleted or being marked as spam. It...

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Inbox by Gmail: 6 implicit facts for Marketers

Inbox by Gmail                 “It’s a better way to get back to what matters… ” (Official Blog, Google) An Explicitly correct statement that reflects what Inbox by Gmail is intended to impart to the...

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Gmail says – Get Engaged or get BLOCKED!!

Yesterday Gmail took a BOLD new step asking email marketers to get engaged and dead serious about: (a) their recipient’s preferences, stated and implied, and ( b) Relevance of their communication. In a...

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White Paper: Email Throttling and Strategies to Combat it

Whenever it comes to Email Marketing, marketers face a whole bunch of difficulties in terms of deliverability, list hygiene problems, monitoring glitches and many more. A seamless email marketing...

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